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Unisex marketing focuses on athletic achievements.
March 13, 2013
By: TOM BRANNA
Complacency is not an option – especially for America’s elite athletes.Now, basketball stars Carmelo Anthony and Kevin Durant, track & field World Champion Lolo Jones and gold-medal winning soccer player Alex Morgan are teaming up with Degree deodorant to inspire Americans to go beyond their comfort zone and “DO:MORE” of what they love.The new integrated unisex campaign focuses on challenging yourself, following your passions, trying something new and living life to the fullest. The campaign is inspired by Degree with Motionsense. Out now, Anthony, Durant, Jones and Morgan will appear individually in a series of Degree television advertisements that showcase how they always “DO:MORE,” according to the company.
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